Blush & Whimsy

Founded in 2016, Blush & Whimsy was established to celebrate each individual, empowering people to be who they are. Our packages are made with love by a team of people with Down Syndrome, ALS, disabled veterans, and elderly. 

We believe that every person is beautiful, and it is celebrating what makes us different that we can redefine what true beauty is. We celebrate the uniqueness of every individual, and made a conscious decision to create products that embrace the individual. You will never see our company produce a product line or marketing campaign that says, "wear our product and look exactly like ____." Use our products and look exactly like....YOU

Press coverage
"Blush & Whimsy infuses its message of kindness and celebrating the value of every individual even down to the products themselves, which are vegan and cruelty free. “The brand message is about empowering yourself and doing good,” Brown says. “I wanted all my products to be good for you on the outside and good for you on the inside… If we’re not going to be cruel to humans, then we’re not going to be cruel to animals, either!”"
Vegan lipstick company Blush & Whimsy aims to help its community
Grok Nation - September 27, 2018
"At first glance, New Mexico-based lipstick company Blush & Whimsy is all about improving the outer beauty of its customers. But in fact, it's really an outlet for the inner beauty of its founder. Michaela Brown launched the Albuquerque-based brand in 2016 not just as a way to sell pretty lipstick, but to provide people opportunities. And to that end, she employs more than 80 with disabilities ranging from Down syndrome to war injuries."
'We are empowering people to be exactly who they are': Inside the New Mexico beauty company that employs more than 80 people with disabilities, from Down syndrome to ALS
DailyMail - August 28, 2018
OK! Magazine - March 02, 2018
Inside The $100,000 Oscars Gift Bag Of 2018
Forbes - March 02, 2018
"Magical Makeup"
Hot Stuff
InTouch Magazine - July 02, 2018
"No Ordinary Makeup. Blush & Whimsy lipsticks are so pretty you won't want to use them. But you should..."
Celeb-worthy swag
Life & Style Magazine - February 06, 2018
"Among the most original was the Blush & Whimsy lipstick, which changes color according to the temperature and pH of the skin of each person. "
The "secret" awards at Cannes
VANIDADES - May 13, 2018
""...the magic of this product doesn’t end at its sheer beauty – the mission of the company is to hire more than 80 people with disabilities who produce the lipsticks, empowering them through employment.""
A look inside the top spot for A-list goodies at the Cannes Film Festival
The National Abu Dhabi - May 14, 2018
"Michaela Brown, invece, ha dato il via ad un’azienda che personalizza la bellezza, Blush & Whimpsy (, creando una linea di rossetti che cambia colore con il diverso PH. L’audace statunitense ha assunto in New Mexico 80 impiegati con disabilitá fisica e mentale per onorare la memoria del padre, veterano di guerra. Dopo Oscar e Grammy, eccola in Costa Azzurra per presentare la sua idea a dir poco brillante."
Cannes e le wonder women glamour
Leggo - May 14, 2018
What is in the Oscars £100,000 goody bags this year?
MarieClaire - March 04, 2018
"Blush & Whimsy isn't on our radar because Frances McDormand and Allison Janney have now likely held or tried it, or that it changes color based on your pH. It's really worth bringing attention to because of its work with Adelante, a nonprofit organization that provides supported living spaces, meals, and employment opportunities for people with physical, mental, and developmental disabilities in Albuquerque, New Mexico."
Celebs Love This Color-Changing Lipstick — For One Important Reason
Refinery29 - March 07, 2018
"Por otro lado, tienen un componente solidario ya que en el proceso de calidad y embalaje trabajan chicos con Síndrome de Down, veteranos discapacitados y ancianos. "
Este es el pintalabios que recibirán las actrices en los Oscar - This is the lipstick that the actresses will receive at the Oscars
Cosmopolitan - February 02, 2018
"Jill Beets, vice president of marketing and communications for Adelante, said Brown is a strong proponent of the mission shared with SourceAmerica to create employment opportunities and choices for people with disabilities. “We have a lot of good corporate partners, but none of them work as hard to make sure we’re included and promoted,” Beets said."
Cosmetic Startup Turns to People with Disabilities to Bring ‘Magic’ to the Grammys
The 'Everyone Wins' gift bag for Oscar nominees
USA Today
This $22 Color-Changing Lipstick Will Grace This Year's Oscars Gift Bag
POPSUGAR - March 03, 2018
InTouch Magazine - June 22, 2018
This Year's Grammys Gift Bag Is Worth Over $30,000
Bazaar - January 26, 2018
★ ★ ★ ★ ★
"This is the cliche "I don't wear makeup" review. I really dont. But my bliss blush is so light I don't feel the sticky on my lips! And my trusty Chapstick glides right over it, so they never feel chapped. I've always hated lipstick because I could never find the right color. Bliss Blush is the perfect, subtle tone. I will never have to shop around for lipstick again. My lips have found their jam!"
Kelly D.
★ ★ ★ ★ ★
"Amazing lipsticks that brought complete satisfaction of true color based on my pH. True science and beauty! Very satisfied!"
Cassandra B.
★ ★ ★ ★ ★
"I don't like wearing pigmented lipstick and this is the perfect alternative. It nourishes while enhancing a beautiful natural color."
Stephanie D.
★ ★ ★ ★ ★
"I fully believe I met this brand for a reason. This lipstick from @blushwhimsy makes my soul happy and the brands story even more so! All of the products are assembled, packaged, and shipped by a team of differently abled individuals with Down Syndrome, ALS, disabled veterans, and elderly. They have real flowers and gold dust inside them! They use their exclusive LipGlass technology to allow them to capture real flowers, and create a lipstick that changes color based on each individuals PH & skin temperature. Mine turns a medium pink :) Not only are they magical, they are cruelty free, paraben free, gluten free, and vegan. Full disclosure, this is NOT sponsored, I just truly believe in giving back to those that give it all! Share the love @blushwhimsy"
Micaela Brown
Founder & CEO, (505) 585-4030
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Warehouse, Quality Control, Assembly, Packaging, Fylfillment, Shipping
We've partnered with Adelante Development Center, Inc. to handle all of our quality control, assembly, packaging, fulfillment, and shipping! Adelante provides individualized support services for over 1000 New Mexicans with Down Syndrome, ALS, as well as disabled veterans and the elderly. We are thrilled to be working with wonderful differently abled people doing incredible work! EVERY PURCHASE supports JOBS for this deserving community!
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