Blush & Whimsy

Take the Magic With You

Beautiful products straight from a fairytale

Shop Now

Magical Color Changing Lipstick

Changes color based on the pH and temperature of your skin

Shop Now

We bring magic into everyday life!

Blush & Whimsy is a New Mexico startup creating beautiful products straight out of a fairy tale. We are motivated to build a brand that lives its values in every part of the business. From those that work in the warehouse to the guest that opens up their Blush & Whimsy package, everyone is valued and essential to us. Our mission is to create products that are great for your skin, perfect for your complexion, and let your unique beauty shine! 

Our Lipsticks

Indulge your inner princess every time this super-soft formula hits your lips. Using our exclusive LipGlass® technology to capture real flowers, Blush & Whimsy lipstick changes color based on your body's unique pH and temperature of your skin. With its cashmere-like application, our long wear lipstick glides on like a gloss and finishes as a weightless, semi-matte lipstick - never dry or sticky - for a gorgeous color that's uniquely yours and lasts all day!

Shop Now

Our Partners

We've partnered with Adelante Development Center, Inc. to handle all of our quality control, assembly, packaging, fulfillment, and shipping! Adelante provides individualized support services for over 1000 New Mexicans with Down Syndrome, ALS, as well as disabled veterans and the elderly. We are thrilled to be working with wonderful differently abled people doing incredible work!

EVERY PURCHASE supports JOBS for this deserving community!

Learn More

Online Only

We are motivated to build a brand that lives its values in every part of the business. From those that work in the warehouse to the guest that opens up their Blush & Whimsy package, everyone is valued and essential to us. We are online only at the moment so that we can continue to build our relationship with Adelante and employ people with disabilities.

Shop Now

Testimonials

Belle Blush is simply a superb lipstick. The consistency is so moisturizing that it feels like a caress on the lips. The discreet blush of colour is just as the name proclaims. Excellent customer service. I wish you had an outlet in the UK.

ā€“ Susan Angoy

This is the cliche "I don't wear makeup" review. I really dont. But my bliss blush is so light I don't feel the sticky on my lips! And my trusty Chapstick glides right over it, so they never feel chapped. I've always hated lipstick because I could never find the right color. Bliss Blush is the perfect, subtle tone. I will never have to shop around for lipstick again. My lips have found their jam!

ā€“ Kelly D

Amazing lipsticks that brought complete satisfaction of true color based on my pH. True science and beauty! Very satisfied!

ā€“ Cassandra B

I don't like wearing pigmented lipstick and this is the perfect alternative. It nourishes while enhancing a beautiful natural color.

ā€“ Stephanie D

Just what I expected. I love it. Also, the packaging is amazing.

ā€“ Jerelynn N

I loved the lipstick and loved it even more that it was helping adult disabled. I'm in love and have been sharing it with everyone I know!

ā€“ Heather J

Official 2018 GRAMMY gift bags

We are so grateful to the news crew at KOAT who made this for us!

Featured products

Blush & Whimsy Oscar Blush - Limited Edition
Blush & Whimsy Oscar Blush - Limited Edition Blush & Whimsy Oscar Blush - Limited Edition Blush & Whimsy Oscar Blush - Limited Edition Blush & Whimsy Oscar Blush - Limited Edition

Celebrate with us!

We are so honored by your support and helping us share the magic of our products and story! To commemorate our incredible year, we created a limited edition rose gold tube just for you!

Flavor: Strawberry

Royal Blush

$22.00

Blush & Whimsy Royal Blush
Blush & Whimsy Royal Blush Blush & Whimsy Royal Blush

Let purple reign in the color of royalty! From prince to Cinderella stories, this reminds us that dreams do come true

Flavor: Grape

First Blush

$22.00

Blush & Whimsy Lipstick First Blush
Blush & Whimsy Lipstick First Blush Blush & Whimsy Lipstick First Blush Blush & Whimsy Lipstick First Blush

The softest pink chrysanthemum inside this lipstick takes us back to all of our firsts....Moments that shaped who we are and inspired us to keep believing in magic

Bliss Blush

$22.00

Blush & Whimsy Lipstick Bliss Blush
Blush & Whimsy Lipstick Bliss Blush Blush & Whimsy Lipstick Bliss Blush Blush & Whimsy Lipstick Bliss Blush

We've captured the color of sunshine with this gorgeous lipstick. Wear it only if you want to be deliriously happy!

Behind the Scenes

In the warehouse

All of our warehousing, assembly, packaging, shipping, and fulfillment is done by our partner organization, Adelante!

Instagram feed